Many people who want to market their MLM business online become confused with all the options. Unfortunately, indecision is one of the prime causes of not taking action, and has been the downfall of many network marketers.
By reading this post you will understand the top 4 simple methods you can start using toady to market your mlm business online, generate prospects and sponsor donwlins on the internet.
There are many options, but they can be grouped together for the sake of simplicity:
1. Content marketing – this involves using useful information to get the prospect’s attention, and from there he or she is directed to taking the desired action (visiting squeeze pages like: MakeSmartIncome.com or this FREE MLM Guide or a sales presentation).
Content marketing comes in many forms – including blogging, writing articles, creating videos and podcasts, writing guest posting, etc. Regardless of the medium to market your MLM business online, the emphasis is about offering value first, and then asking for the action afterwards.
Keep in mind that, in the case of using blogging to marketing your MLM business online, it may not even be all your own content – there are many blogs out there in different niches (not just network marketing) that mostly make use of curated content.
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2. Social media marketing – although it can have a paid element to it (covered in the next section), social media marketing usually refers to engaging with people on social networks like Facebook, Twitter etc, while presenting your opportunity as and where the situation allows it.
In many cases, this is combined with content marketing – in order to offer the visitor something of value, and to have him or her engage with you again in the future. Marketing on forums also form part of marketing your MLM business online.
3. Paid advertising – this can take different forms. It can range from placing ads on a website you have an arrangement with, to paying for visitors on an advertising network, to placing ads on a paid-to-click website. It can also be used on social networks – not only in terms of paid advertisements, but also in terms of promoted posts, or promoted tweets in the case of Twitter.
4. Free advertising – these methods are normally not very efficient, and you can expect to put a lot of time and effort into it in order to achieve any meaningful results. These include advertising on free classifieds sites, engaging in safelists and traffic exchanges, and banner exchanges.
Lastly – try to avoid those hype when it comes to marketing your MLM business online. What do I mean? There are many websites promising you great results, or great exposure, or a huge number of leads. These websites seldom produce any meaningful results, since these services themselves are hard to promote.
Therefore, set up your own marketing system and not engage in the so-called lead generating system that are simply designed to build someone else list.
Bottom line, use a method you feel comfortable with – so pick a category or two, and explore its different options, until you find a method of marketing your MLM business online that suits your expectations and preferences.
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