Facebook prospecting for MLM doesn’t need to be difficult. If you do it the wrong way, you could make it difficult for yourself, but there is an easy, logical way to do it.
Before you start Facebook prospecting, always remember this: NEVER mention the name of the company or opportunity you are promoting in your social posts (or messages).
You can lead people to your MLM blog or Youtube channel (or article or slide show, whatever the case may be), and work with them from there, but when engaging on Facebook prospecting for MLM you never want to allow them to make up their minds before you had a chance to present all the facts.
Firstly, take a look at the friends you have. Some people have fewer friends (more about that in a moment), but on average Facebook users have between 200 and 300 friends.
While most of these people are probably not prospect material, you can easily identify likely prospects among your friends:
Facebook Prospecting – My Secret Formula
1. When viewing your “friends” page, simply hover over any person. This will give you an idea of whether the person seems likeable, and is open to approach.
2. Pick one (or you can go through all of them systematically one by one of you like), and visit his or her profile page. Take note of his or her occupation.
Some of the best prospects are people who are already involved in MLM (most people do not last long on any program, and keep looking for “the right one”. By the time they find a mentor – you – they will learn why they failed and how to fix it).
Other likely prospects include people who are self employed (most of them have some experience of selling), people who are doing work involving sales, and people who are stuck in dead end jobs that pay badly.
3. Next, see where he or she lives. While it is possible to have conversations on the phone or on Skype, nothing beats the value of a face to face meeting.
As such, if you happen to live in a city or larger town, try to target people living close enough to arrange for a physical meeting.
4. Note how long you have been friends. If you share content related to network marketing on your profile, chances are that he or she has already taken note of the content, and possibly even looked at it or read it.
5. If he or she is online, open the message box. I do not recommend sending a message he or she has to read and respond to at a later time, because the response rate is very low.
To start a Facebook prospecting or conversation, all you have to type is this:
“Hi (name) – I see we have been friends since (month and year). It’s been a while.”
That’s it – just wait for a response. Whatever the response, work the following line into your response:
“What are you doing for a living?”
He or she doesn’t know that you already checked, so you can expect an answer.
Now – if you are dealing with a network marketer, you can say:
“Are you keeping your options open for new opportunities and additional income streams?”
If it is someone in sales, you can say:
“If you had to apply your skills after hours, how much would you have to get paid to make it worth your while?”
And if it’s someone stuck in 8-5 job, you can say:
“Would it make your life easier if you could generate a steady and growing income on the side?”
On any of these questions, if you get a positive response, direct the person to where he or she can get more information.
It can be your recruitment page or a landing page, or a video on Youtube, or a blog post – it doesn’t matter. You can even direct your prospect directly to the MLM company’s online presentation.
If your prospect appears interested after viewing/reading the content, arrange a meeting if possible. If not, at least try to have a video or voice chat on Skype.
People buy from people – so the more they see you as a person, the better the chances of recruiting your prospect into your opportunity.
Lastly, if you have a shortage of friends to approach for Facebook prospecting
Join groups that are about MLM or network marketing. Have a look among the members’ posts – you will soon see who are professionals, and who are newbies. Pick any newbie, and visit his or her profile.
Simply send a message, and say:
“Hi – I see we are both members of the _____ group. Would it be ok if I send you a friend request?”
When you ask people “would it be ok if…”, there is usually a very good chance they will say yes.
And that is how you can do Facebook prospecting for MLM – and get new prospects when you run out of friends to approach.
More Resources Here:
How To Beat The Challenges of Building Network Marketing on Facebook
In this video, I show you step-by-step piratical ways to do Facebook prospecting the right way so you can quickly sponsor more new downlines and grow your Network Marketing business.
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