One of the greatest mistakes most network marketers in Nigeria make is offering their products and business opportunity to the wrong target market. Knowing how to choose the right target market is the beginning of result-oriented marketing. By reading this article you’ll be able to identify your target market and what they want so that you can position yourself to attract them
First, what is a target market?
The market segment that has the potential to elicit your most wanted response is your target market
If you plan to succeed in network marketing you better know who these persons are—- including the things they are interested in, the needs they have and problems you can help them solve
Why?
Because a successful business comes from giving the right people what THEY want, not what you want to sell
So who are these people?
One example is worth more than a thousand explanations
Assuming your business is weight-loss. Which target market comes to your mind?
Did you say people who are overweight or obese?
The truth is that overweight or obese people is not a target market, it’s a wide market for weight loss products. A more careful examination will reveal a couple of good target markets in that example.
People who have bought weight loss products before
Parents with overweight children
Middle-aged Parents battling with their weight
Can you relate to the frustrations and concerns that are unique to each of these target markets? Let us analyze their situations and see how you can know them better so you will be well positioned to attract them
People who have bought weight-loss products before
Consider what they may be thinking or how they may be feeling; and what their ‘unique’ problems may be
l For example, do you think they may be frustrated about all the failures they’ve experienced trying previous weight loss products?
If you want to attract this group of people, you should….
Try to relate to the pain and disappointment they experienced when they failed before
Why?
Because if you don’t think about these sort of things
- You cannot understand their personal needs and concerns
- You cannot offer real solutions that will attract them
- You cannot structure your marketing message to address those needs
Parents with overweight children
Do you think parents might have their own unique set of concerns about their kid’s weight problem that are different from the first example? Find out what those concerns are to be able to attract this group
Middle-aged Parents battling with their weight
Do you think they might have their own unique concerns?
This group might be thinking more about the immediate health problems they’re dealing with right now that are associated with their weight
Or…
The fear of a heart attack or diabetes
They might be worried about living long enough to see their grandkids
You have to find out what their feelings are because:
It’s not about you, not even about your ‘miracle’ product. It’s about them
Remember this: Avery product or service is designed for specific people in mind, including your network marketing products and service. Therefore, your job is to find out who your potential customers really are.
In summary:
Define Your Target Market
Identify their Needs
Address Those Needs
Now that you know what target marketing is all about, how can you
Position yourself as an expert who has value to provide?
Position yourself so you could be found by your target market?